eDrive

After a successful chapter supporting the Norwegian startup Wayd, I transitioned into a new role and industry—EV charging solutions. As the sole designer on the eDrive team, I took the brand from concept to reality. Starting from scratch, I created eDrive's visual identity, designed a complete mobile app for EV drivers, and developed a web application for EV charger owners and businesses. Beyond product design, I led efforts in branding, web design, Webflow development, technical SEO to enhance their online presence, and crafted marketing materials for social media. Additionally, I was responsible for the branding of EV chargers, including the standardization of stickers and user instructions. Alongside these responsibilities, I supported eDrive at key events such as the Belgrade Car Show Fair and Automative Conference NS Days, where the eDrive platform was showcased. My contributions helped establish eDrive as a leading Serbian brand in EV charging.

Solo Designer, Product Design, UX UI Design, Design & maintain design system, Graphic Design, Branding, Webflow Development, Technical SEO

For businesses, eDrive provides complete solutions, from site setup to charger integration and network connectivity, with a web app for monitoring and analytics. For EV drivers, the eDrive mobile app makes charging easy, with real-time station availability and simple payment options. As part of Europe’s largest eRoaming network, eDrive gives access to thousands of charging points, supporting eMobility with simple, effective solutions. eDrive is a leading provider of EV charging solutions in Serbia, offering a full range of services for both individuals and businesses.

Entering a market already dominated by well-established EV charging brands in Serbia posed a significant challenge in shaping the right design direction for eDrive. As the sole designer, I was responsible for crafting a cohesive and modern experience across all aspects of the platform—including the mobile and web applications, as well as the complete brand identity. Every design decision had to align with user-centric needs while maintaining a contemporary and forward-thinking aesthetic. To stay competitive and position eDrive as a leader in the long run, I had to go beyond standard solutions, investing extra effort in creating innovative, user-friendly experiences that would not only meet but exceed industry expectations in Serbia.

As a full-stack designer, I created the entire mobile app and redesigned the web application, adding new features to improve user experience. I also designed and developed the eDrive website, optimizing it for SEO to compete with other brands. Additionally, I handled all graphic and visual materials, from branding the EV chargers to promoting eDrive at conferences and events, helping strengthen the brand and its position in the market.

eDrive became a well-known name in Serbia’s EV sector and was integrated into the larger OMR Group. The platform gained a strong user base, with daily active mobile and web users, and was featured in prominent automotive media like SAT Media and various EV-oriented magazines.